Posted by SEO'd in When it comes to developing content on the web, I like to keep things simple. It’s really not that different from the basic laws of economics. It’s all about supply and demand. You can have the best product/content around, but if there is no demand/search for it, you are going to be the king of a very very small niche. If that’s your hobby, and you don’t intend to go anywhere with it, then you may be fine with your domination of your little niche. As a business owner, however, you can’t afford to go after niches in which there is not enough demand for what you are selling.
One of the best way to figure out where the demand is by using trend tools that are all over the Internet. Google Trends, WordTracker trends, and Google Insights all can show you what people are searching for and where your niche may be going. These are some of the classic tools available. But Twitter trend tools are perhaps the most exciting way to figure out what people are talking about right now and what you can do about it. Take Twendz for example. It’s a cool little tool that gives you a live overview of what going on Twitter. It shows you what the hot tags are, and whether people are talking positively or negatively about your specific topic.
Yahoo! Sidebar is yet another top twitter tool that lets you keep track of things on Twitter and find out where the demand is. It’s simple economics. If you can identify the demand, the need and desires of your prospects, you can certainly create content around those.
A lot of SEO professionals and gurus like to talk about how you need to pay attention to link building and title tags and all that good stuff. I am not going to argue that there is a lot of things one needs to do to get ranked high for highly competitive terms. But on-demand content is the future of the web. What do I mean by that? Everybody is searching for something on the web. People are creating content on the social media sites and blogs in an astronomical rate. In the future, it won’t be enough for you to have decent content to address what people have been searching for months ago. You need to be agile and create content that people need and want right now. By watching Twitter trends and other top social media sites, you are going to have an easier time developing content pieces that are relevant today. That doesn’t mean you shouldn’t focus on long-term content strategies. You will need to have the right balance. Thanks to the top social media sites, you are going to have an easier time getting your content research done, so you can spend more time providing value to your readers.
