You Get What You Pay For With PRs

Press releases are one of the best ways to get incoming links to any website. Along with article marketing, PRs are the probably one of the most consistent ways to help folks get media coverage and traffic to their sites. But I am still surprised by how folks go after free press releases and looking for bargains on PR sites. Don’t they get that you get what you pay for?

A couple of years ago, it would’ve been possible to use a free press release to get decent coverage on the search engines. But now PR companies realize that press releases are more important that once though, which is why you’d be hard-pressed to find free press release sites. They are out there, but they are either of low quality or they don’t provide you with the ability to add your own link. I don’t believe in any coverage being good business when it comes to SEO. Let’s not forget that you do PR to get media exposure and back-links. Anything less than that is not satisfactory.

A lot of folks ask me why they don’t get coverage on sites such as Reuters. The truth is you’ve got to work with the big boys and pay the bucks to get coverage on those sites. PRNewsWire and PRWeb are two great PR services to work with. You will probably have to pay at least a hundred bucks to get the full coverage that can put your business over, but it’s all worth it.

At the end of the day, you want to make sure that your PR is interesting and unique. I hate PRs that put me to sleep, personally. Using the above two services is just one step along the way. You also want to make sure you submit decent content and include your link and accurate company information to get a bigger bang for your buck. Free press releases? Forget about them. They are not worth anybody’s time anymore (unless you value your time less than $7/hr).