Many companies underestimate the amount of planning and deliberation that needs to go in order for an SEO initiative to be a success. Many marketing mangers and directors have limited technical knowledge and as a result do not quite understand how SEO needs to be implemented in their organizations. Slapping META tags and title tags on pages can bring you just so much success if you don’t plan properly beforehand. It is always better to find out who your audience is, what your business goals are, and where you want people to go. That’s right. Just because you know how to find the more popular keywords and do KEI or other keyword analysis doesn’t mean you can actually bring you SEO effort home. Unless you bring technology and business together, you SEO will not reach its max potential.