Search engine optimization is now being used by more companies to take advantage of the so-called “free traffic” on search engines. So the obvious general terms are becoming super competitive. It’s not to say that you can’t get ranked for broad terms, but the conversion won’t be that great even if you manage to rank well for a broad term such as “laptop.”

But what most people forget about is the long tail of search. Think about it. If you are optimizing for a specific model number you can get a whole lot of traffic that is more targeted. At the end of the day, SEO shouldn’t be about ranking but about profit in my opinion. If you are getting a million people to your site but are not making much profit, then your traffic is useless. You either have to find the way to convert that traffic or you better focus on terms that do convert.

Optimizing for more specific terms such as “brand + model” or SKU numbers can be huge for your SEO efforts. Sure. It will be boring to create extra pages just for SKUs and models, but it will be worth it.