The Importance Of Keywords In Your Domain Name

Everybody wants to find short-cuts to dominate the search engines and increase the amount of free traffic he/she receives for free. After all, the pay per click market is not exactly cheap. You could end up spending thousands of dollars optimizing your campaigns. I have read too many reports that just dismiss the idea of having core keyword phrases in your domain. Some claim that it’s not that important of the factor, and you may be better off going with a made up word. There is nothing wrong with going with a brandable domain name for your startup. But if you are trying to dominate a market, you are better off registering all those top keyword heavy domains. You don’t have to be a genius to realize the importance of having your keywords in your domain. Take “make money online.” It’s one of the most competitive terms around these days. Everybody wants to make money these days, which is why this keyword gets lot of searches. And there are even more pages on the topic on the Internet. A look at the first page of the SERPs for that keyword phrase proves my point.

MakeMoneyOnline.com is sitting in the middle of the first page of the results on Google. Now you may tell me that this site has so much great content on how one can make money online that it’s ranking is justified. You be the judge.

There is no question that you can game the search engines with links and other black and gray hat tactics. Don’t let anyone tell you otherwise. If you have the exact keyword people are searching for in your domain, you have a decent chance of getting ranked high on top search engines, even if your content is not top notch. Don’t get me wrong. Your ranking is not going to last forever if you just purchase a domain and don’t a decent effort forward. But your domain matters. Even if you can’t register every domain in your niche, you should always register domains that have your very top keywords. It’s not as if domains are expensive. That would not only give you options, it would also keep spammers from getting high rankings just by owning those domains. So don’t underestimate the power of your domain.