Posted by SEO'd in I remember a few years ago when PageRank was the talk of town. Folks were literally stay up late at night, kept loading up their pages with Google Toolbar on to figure out whether their PR was moving up or down. Of course, PR has changed since those days, and the update cycles are longer than just a few days. So, if your PR is currently 2, there is a good chance it will stay on that number for the foreseeable future.
Google just updated the PR a few weeks ago, and all of sudden we had folks jumping up and down, claiming glory or foul. I am still amazed by the number of folks who believe PR actually matters. If you are a SEO, you want to pretend it does matter. But in reality, I haven’t paid attention to my PR for as long as I can remember (and why should I when Google keeps slapping my pages 
).
PR still does matter if you are planning to sell your domain. Domain brokers still pay attention to your PR, and you can get some nice compensation for PR 4,5 domain. That doesn’t mean PR 1 domains are not great to own, but in reality, if some-one’s starting a business, and they want to turnaround your domain, they rather get it when it has a high PR. But if you are not planning to sell your domain anytime soon, just ignore PR. Get back to the basics: Great content + On page factors + Links. PR will usually follow naturally.
[...] the quality, traffic, and in some cases the security, of the site. I agree totally with what SEOabc said… “Get back to the basics: Great content + On page factors + Links. PR will usually follow [...]