Does Article Marketing Matter?

Article marketing is one of the most overrated but still underused tactic when it comes to search engine optimization. If you check sites such as Article Dashboard, and e-zine articles, there are many low quality articles in there that are posted for the simple reason of getting a link back. Not many people really do article marketing right. But does it even matter anymore?

I think it does. But if your do justice to your articles. A lot of people put together a few sentences, add a few keywords, and expect articles to do wonders for their sites. But the truth is, if you do not provide a unique value with your articles, you are pretty much wasting your time. Think about it. Why would anyone want to waste a click on your footer link if your article offers nothing of value?

So what do I mean by providing unique value? That really depends on your target audience. If you have a website about recipes, you can talk about ways to find new recipes, or difference between Texan and Floridan foods. Now I am no chef and don’t know much about recipes, but you can find millions of article ideas by going through forums and even Answer sites such as Yahoo! answer. A successful article is one that not only has the right keywords but is compelling enough that makes people want to click on your links. Anything short of that, and you may get more out of an episode of Grey’s Anatomy than writing articles.