Posted by SEO'd in One of the most interesting aspects of SEO industry is the fact that there are so many self-proclaimed experts who claim to know everything about search engines. Some of the consultants swear on their parents’ graves about the effectiveness of some of their techniques. Now here is the thing. Nobody knows for sure what works and what doesn’t on major search engines, including Google. We can all provide a best guess based on what we have seen work on search engines. I personally have had a lot of success getting ranked by tweaking my title tags, but I wouldn’t come out and say that title tags are the only factor you should work on.
Optimizing with Google means spending a lot of hours in SEO forums and in front of computer. Things change quickly and rankings fluctuate with Google. But two things have stayed the same in the past few years:
- It’s all about content: it’s all about content. Content is still king. If you have good solid content, people will link to you and search engines will love you. But if you keep putting up junk articles on your sites, there is a good chance that you won’t achieve consistent success on Google. Most sites that are getting ranked high on Google have magnetic content that is refreshed with even better content on a consistent basis.
- It’s all about links: have you wondered why people get ranked for a search term that they have not used in their text body or in their title tags? It’s simple. It’s the incoming anchor text that is responsible for that. If you don’t have the keyword phrase anywhere on your page nor in your domain name, then how can you explain getting ranked for a search phrase?
At the end of the day, you should spend most of your time on content and link building activities. Working on other factors is important too, but don’t spend too much time doing it.
