5 Ways To Use Google+ for SEO

Google+ is a growing community. It may not have as many members as Facebook and Twitter yet. But the community is expected to reach new heights in the next couple of years. Considering that it is being run by Google, you’d be out of your mind not to invest some time building your presence in this community.

Google+ can be a game changer for your SEO efforts. It could not only help your pages get indexed faster, it may also drive a lot of traffic to your website. Here are 5 ways you can use Google+ to boost your SEO efforts:

• Make your profile SEO friendly: this should go without saying. The basics of SEO apply here. You should make sure your profile has the keywords important to you at the top and everywhere else. You need to be a bit creative here. Don’t forget to add your site links to the links section on your profile.
• Become an authority: this could be a game changer for your website. If you can build trust for yourself by sharing valuable content on Google+, you will have an easier time getting your content the attention it deserves. Becoming an authority does take a lot effort though.
• Link to your website: sharing other people’s stories and commenting on them is a must if you want to be successful on Google+. You should also promote your own work on your profile from time to time. Just don’t overdo it.
• Build solid relationships: let’s face it. Who you know does matter when you are trying to make your SEO campaign as successful as possible. If you manage to build solid relationships with heavy-hitters on Google+, you may get some link love or mention from them.
• Add social buttons and badges to your website: this is a must-do step. Google provides Google+ members with a number of buttons and badges. You should directly link your pages to your site too. Don’t forget to use rel=”author” property to give people more information about your content.

Google+ has not reached its full potential yet. The time to get involved on it is now.