Why The Search Industry Needs Microsoft?

It’s quite simple. The Search Industry needs Microsoft as almost all other challengers have fallen to Google for the battle of supremacy. Everyday that passes by, Google gets stronger, and quite honesty lack of competition can only hurt consumers. Nobody is claiming that Microsoft is going to revolutionize the industry by acquiring Yahoo. In fact, Microsoft has been a lousy leader in every industry it has entered in. But now at this point in time, Google needs a true challenger and Yahoo! and Microsoft aren’t it. In fact there is no guarantee that MSNYahoo will challenge Google, but it certainly has a better chance of competing with Google. Yahoo! has been a true superstar in the Internet era, but the time has come for its CEO and his buddy to pack their bags and leave Yahoo! with a company that is hungry enough to challenge Google. Microsoft might not be the best option but is the only viable option at this point (that is until someone else steps up to challenge Google).