Should You Add Posterous On Your Website

Sites such as Mashable and TechCrunch are great case studies to go through and learn things from. These folks have made content promotion an art. Each article posted on those sites gets hundreds of retweets and tens of likes. It does come down to their audience and writers, but both sites have done a magnificent job making their websites more social friendly. Of course, these guys don’t do everything.

Targeting Twitter, Facebook, and Digg is a no brainer move. A site such as Mashable gets millions of visitors on a monthly basis, which explains why their articles get so many tweets and retweets. The content posted on these sites shows exactly why content is king. Quality still matters and most of these sites have quality posts each and everyday (multiple times).

Recently, we have started adding Posterous buttons to our websites, and we have gotten amazing results in the process. We do get millions of hits in our network, so it’s tough to give Posterous full credit for the growth in our traffic. But based on our experience, people do take the time to write a post about top quality articles, especially with Posterous button present at the top of posts.

Adding a Posterous button to your website is actually pretty easy. They already provide you with the code. All you have to do is customize it for your CMS (e.g. in case of WordPress, use Permalink function):

Posterous may turn out to be a flash in the pan. That does not mean you shouldn’t test it out on your website to see if it can help your business. Plenty of people are excited about this platform, and that’s a good thing.

Have you seen any results (in terms of traffic) from Posterous?