If you have worked in a corporate environment, you have probably heard this saying: “SEOs can’t be SMOs.” For some reason companies look at SEOs as old school guys whereas SMOs are the new cool experts. However, the notion that SEOs are simply not made to do SMO is nothing but a fallacy. Search engine optimization and social media optimization go hand in hand. In fact, if you know SEO, it will be easier for you to understand the significance of SMO to your online channel. I personally look at SMO as SEO 2.0. They are one and the same.