Posted by SEO'd in 
As someone who’s been involved in the SEO field for years I can tell you that there are plenty of ways you can mess up your website’s rankings. If you don’t know what you are doing, you can accidentally block crawlers or mess up your title tags or links. But one of the factors that many SEOs don’t pay attention to is their web host’s performance. So you have decided to create lots of content and get it all ranked high on the search engines. If you have gone with a cheap host to get the job done, you better be ready to deal with consequences if your web host happens to be down from time to time.
When you start a business online, you may not have the money to pay $200 to $1000 a month to host your website. You may not even need to. But if you are serious about what you are doing, your website is going to grow. That means, sooner rather than later you are going to be in a position where you will have to increase the amount of money you spend on your web host. Not only that, you are going to need a web host that provides you with proper support when you are in trouble.
So why choosing the right web host matters to your SEO efforts? Simple. If your website is slow or down when Google and other search engines’ crawlers come to visit, you may get penalized and even drop a few places in the rankings. With Google paying more attention to the speed of your website, things are only going to get worse for those SEOs that want to run their business super cheap and avoid paying too much money for hosting.
Unfortunately, finding a good web host is not easy these days. You certainly want to look at BBB ratings. At the same time, you want to look at what other people have said about the web host you are planning to partner with. There are too many affiliates out there who will tell you everything you need to hear just to get you signed up for a web host. Make sure you do your research and search for the words “scam” or “complaints” next to the name of web hosts to figure out whether people are saying negative things about them. It’s not a foolproof process, but it can help you sign up for a better quality web host. Remember, cheap hosting doesn’t mean good hosting.
