Pushing The Limits for SEO
A wise man once told me that if something was easy, everybody would be doing it. That really applies to all aspects of life. Most people are not willing to step out of their comfort zone and endure hardships to achieve their goals. After all, why do that when you can take short-cuts. Unfortunately, short-cuts are going to get you only so far. To pick up a cause (whatever it is) and truly push it, you need to be creative and willing to go places where others have not been or won’t go to. That’s what Nick Newcomen has done. He is the individual behind the World’s Biggest Writing. Nick used a GPS data logger to travel around the U.S. and send a message to the world.
Credit: worldsbiggestwriting.com
Would you travel around the world (or over 10K miles) just make a point? Nick has been very creative with his efforts. It does not really matter what he needed to accomplish with this move. It could have been even a more successful campaign if he used social media and other channels to promote his move. The site behind this project is going to get a decent number of links just for the effort. Many major media outlets have already reported and linked to it. It could have gotten even more links if Twitter, Posterous, Facebook, Foursquare, and all these other sites were involved. Nick has recorded videos of places that he has visited (and posted them to YouTube). These videos could have been even more viral (especially if they were aired live on Ustream, BlogTalk, and …).
Pulling off a project of that magnitude (the right way) would not be easy. But if it were easy, everybody would be doing it. That’s the goal. There are plenty of traditional ways to get media coverage and build links. But moves such as the one made by Nick have the potential to go way beyond what one can accomplish behind a computer. I am sure Nick did not do this to increase the ranking of his website in the SERPs. But he could have if he intended to. At the end of the day, it’s not about how hard things are but how badly you want to achieve your goal. Would you travel 10K+ miles for your cause?