One SEO Size Doesn’t Fit All

I get surprised when I see SEOs that come out with a template of their so-called best practices and try to apply it to every situation that they face. Unfortunately, SEO is not as simple as some of SEOs want to believe. Of course, we all know that content is king. We all know that links and anchor texts are important for your SEO efforts, but you cannot apply the same aggressive strategy to let’s say companies that are in a highly regulated industry. For instance, it is tough to add SEO friendly content to a highly regulated bank’s website. You have to go through legal and a few other units in order to get your content approved. The same applies to virtually any other strategy that you come up with. Some industries allow you to go fast and aggressive with your SEO strategy, but some other slower industries slow you down. That’s why it is necessary for SEOs to understand the dynamics of the industry they are dealing with in order to be efficient and effective at the same time. In addition, many companies do not have enough resources to implement SEO strategies in a timely manner. So a year long plan may end up being implemented in 2 or 3.  When it comes to SEO, one size indeed doesn’t fit all, so it is essential to be realistic when it comes to planning SEO. Not everything can be implemented!