On a Second Though, Your Personality Is King!

We have all heard it before. Content is king. In fact, anyone who wants to sound smart would say that. It’s politically correct and somewhat correct in real life. If you ask people what does it mean when they say that, they are probably going to tell you: good, solid content which is unique to your site and provides value is King. I would actually argue against that. The World Wide Web is full of websites that have valuable content on them, but they still fail to make it to the top of the SERPs or get any solid stream of traffic going.

Content that provides value to your users is pawn not king. If you look at successful websites, they not only have great content, they have great promotion behind it. And they also happen to have a personality, a take people are interested to see. Having unique content on your site doesn’t mean having content that is not stolen from article directories. You’ve got to have a unique take. You’ve got to inspire people with your writing. SEO is only part of the game. You can optimize title tags, meta tags, and so on, but unless your content is link-worthy, you are not going to have too much success with the search engines.

What makes your content link-worthy? It’s not just providing value but how you go about doing it. Let me give you an example here. I am sure you’ve all been to those classes where you have a super smart professor who knows everything about everything but can’t properly communicate his knowledge with his students. The same thing applies to your content. You’ve got to connect with people. You can have extremely valuable content that bores people to death or something that people are willing to die to consume. Content is not king! Your personality and how you go about providing value is what makes your content king.