So who hasn’t heard about Google Universal search where content of all type are displayed side by side to provide the best search experience for users. Now it seems the experience is getting close to being implemented for all search.

Now I admit that I don’t check Google for the smallest details every single day to find out what they have added or not. I care more about optimizing my SEO campaigns than watching Google’s every move hourly. But today, when I was searching for Brock Lesnar news I noticed that Google is now showing comments that are made about him on blogs on the SERP. I tried a couple of brand names and I saw a few press releases show up on the SERPs too. So it seems Google has finally expanded its capability in this area.

Just a few day go, the universal search only worked for a bunch of keywords but it’s now almost applies to any keyword that you can think of. Now that’s exciting. What I like about ranking comments is that it helps engage people with these communities. Now that is cool if you are a forum owner, isn’t it?