Thoughts

There are a few things that are certain. Death, taxes, and the fact that web designers just don’t get search engines (actually, a select few do). These days a lot of folks build websites that are cool, colorful, and Web 2.0ish, but not optimized for search engines. Leaving SEO to your web designer is like [...]

That’s got to be the lamest claim that I have heard during my career. There seems to be a whole lot of folks (underground marketers) who believe that advertising on Google as No. 1 actually pushes you down in search engine rankings. Now, I am all for fascinating conspiracy theories such as governments hiring UFOs [...]

Uncertainty is the nature of search engine optimization. Google provides us all with a guideline on how to keep our pages optimized for its bots, but it doesn’t tell us which factor is more important, or what truly determines the ranking for a site (for a specific term). So, it’s only natural for SEOs to [...]