SMO

Just when you think SEO is becoming too predictable, folks find new ways to build links and drive free traffic to websites. While everyone is talking about how SEOs are forgetting about Yahoo and MSN, in reality creative marketers are taking advantage of Twitter to drive thousand of eyeballs to their websites free of charge. [...]

If you have worked in a corporate environment, you have probably heard this saying: “SEOs can’t be SMOs.” For some reason companies look at SEOs as old school guys whereas SMOs are the new cool experts. However, the notion that SEOs are simply not made to do SMO is nothing but a fallacy. Search engine [...]

So we all have heard of SEM, SEA, and SEO. Most of us anyway. But what the heck is SMO? SMO is social media optimization, and it is a pretty recent phenomenon. As Web 2.0 companies started to pop out of nowhere every second, a few smart SEOs decided to invent a new “big bucks” [...]