
Google Trends is one of the most underrated services offered by Google. Smart marketers have been using it to optimize their pages, get more traffic on a daily basis, and even come up with products that people want to buy. But it’s still surprising to see executives and top marketers have no clue about what Google Trends is all about. Till now, you could access Google Trends through its official page. But Google has just announced that you can now see the trends on the SERPs, as long as the keyword phrase that you are searching for is on the top 100 fastest rising terms, based on the data from GTrends. Here is what Google had to say about it:
hen you search Google.com and your query matches one of the top 100 fastest-rising search terms, we’ll show you a graph at the bottom of page, with more information — like how popular the query is, how fast it’s rising over time, and other useful data.
I still would have wanted to see the top 100 fastest-rising search terms on GTrends’ page, but that is not a big change. The move should certainly make it easier for people to get more out of their search process. And one would hope that more people will now take advantage of Google Trends, now that the trends will be shown on the search results page.
How it works
To see the feature in action, you will have to check Google Trends and choose one of the top terms on that list. “Joe Scarborough Surgery” is a keyword phrase that is going strong as I am writing this post.

As you can see, Google Trends information shows up at the bottom of the page. While this is very interesting, I would hope for Google to show the same information when I searched for “Joe Scarborough” as well. Google has a lot of services that could provide useful information to the searchers, but not everyone is going to search for “Joe Scarborough Surgery.” I mean what are the chances. Google needs to find a way to tie the information together and provide more value to searchers per each and every search. To cut the story short, it would have been nice if Google would show people who are searching for a specific term the related trends as well. (more…)







