The thing about Google is that they constantly test so many features that sometimes it’s difficult to find them all. The one that I just noticed today was the search box that you get when you search for a few plural terms such as Banks or Restaurants. You all probably know that Google showed search boxes for terms such as Amazon a few weeks back, but I wasn’t aware that they did that for plural terms. It sort of shows that Google is thinking more about consumer behavior to enrich the user experience for its audience. Someone who is searching for banks is most likely searching for a bank (location, information), so it does make sense a lot to have the search box ready and handy for these searchers. Here is a screen shot if you have missed it:

The last time Google did this, other companies claimed that Google was getting greedy and the search box was taking something away from their listing on the SERPs. This time, I don’t think anyone can complain.

I was just checking the latest tennis news on Google, and I decided to search for the news on Mr. Roger Federer. To my surprise, I saw a quote from him on the top of the results page.

This is very interesting as you can get a short overview of what has been happening without really going and reading the body of the news. It’s another one of those little things that Google does to keep you on Google for a second longer.