One of the arguments amongst Search Engine professionals is about the importance of revisit tags to your site. Many novice SEOs get familiar with tags such as keyword and description and then graduate to revisit tag without knowing what it actually does for your website. Here is how you add a revisit tag to your web page:

<META NAME=”REVISIT-AFTER” CONTENT=”X days”>

The funny thing about this tag is that it can be used to reveal true SEO champs from chumps. If somebody came out and told you that you should not use this META tag as it makes search engines visit your site less frequently than normal, that is just a comment out of ignorance. The revisit tag was created for a non major search engine, and up to today I haven’t seen any positive or negative effect by using this META tag. Search engines visit your site on their terms and not yours. Imagine if you could force a crawler to come to your site more than it usually would. Now think again! Google does not give you that much control, and it really shouldn’t. So while I find revisit tag useless, I don’t have anything against using it if you absolutely have to! Feel free to enlighten me with your experiences with the revisit tag.