KEI

Throwing big words around is often used by consultants to justify the big bucks that they are getting. Let’s say you have a meeting with a client, and you start throwing around acronyms and big words. There is a good chance that you can impress the individual if they are simple enough to get impressed [...]

Keyword Effectiveness Indicator (KEI) is touted by many professional SEOs as a method to identify the right keywords to get ranked for a page. KEI is essentially based on the number of searches that are done for a term and the number of pages that are indexed for that search term. The higher your KEI, [...]