I had a chance to play with the MSN Demographics Predition tool, and I got to tell it’s a pretty neat tool. If you are doing any SEO, PPC, or any marketing at all, knowing who you are dealing with is a very good thing. Now, I am not sure how accurate the tool is. Here is why:

I logged in to the MSN Demographics predictor tool (you can find it here). And I searched for my favorite keyword “tech deals.” To my surprise the tool shows that only 43% of people who search for tech deals are males. Now if it was 50-50 I wouldn’t have been surprised. But suggesting that females shop for gadgets more often than men do sounds a little bit inaccurate. The word “gadget” shows 69% searches by men. So my suspicion about men being a little bit more excited about toys seems to be accurate. Even the word “tech bargain” shows 58% male dominance. So the tool seems to be a little bit off.

Here is what I know. If you have a list of keywords that you are planning to target for your SEO or Paid Search campaigns, this tool will give you the ball park demographics on them. For most low-medium level campaigns, the numbers should be good enough. But I doubt big companies will be using this tool for their national/international campaigns anytime soon.