How To Use PostRank for SEO

August 3, 2010SEO'd2 Comments

PostRank is one of the most exciting research services available to bloggers and content publishers. PostRank can be used to find the top contents on the Internet, determine the level of social engagement per each post, and even track the performance of an RSS feed. The service does have a paid plan for those who want to add another layer of analytics to their existing platform. While I do suggest publishers giving this feature a try, you really do not have to come up with new content ideas.

There are plenty of lazy SEOs that complain about having to come up with fresh content all the time. Let’s face it. In a perfect world, you’d do what you want to do and Google will find your content and rank it high in the SERPs. In reality, you will have to come up with new ways to expand your target keyword list and produce content relevant to your new keywords. Thanks to PostRank, you’ll never be out of ideas.

There are multiple ways you can go about finding new ideas for your articles with PostRank. For starters, you can just keep track of the hot content in those popular categories. Let’s say you are interested in topic x. All you have to do to track it is by using the following URL:

postrank.com/topic/x

That will give you a list of top websites about your topic of choosing. You can also see which sites have moved and down in the rankings recently. Best of all, you can analyze top posts per site to find out what is working for your competitors.

The temptation is always there for SEOs to use the same old content formula to optimize their sites for the search engines. That could still work but the times are changing. Articles and posts that actually provide a unique value to your readers will be winners in the long run.

2 comments to “How To Use PostRank for SEO”

  1. Melanie Baker | August 10, 2010 | Permalink Reply

    Thanks for the post. :) It’s always cool to see the different ways others are using our tools.

    Though the “traditional” use for topics has been to find people’s content to read, using them to think of things to write about (and be able to do analysis to see what has worked for others) makes a lot of sense.

    • SEO'd | August 10, 2010 | Permalink Reply

      Of course. And I don’t mean copying what others are doing. Just learning from others. Great tool

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