Posted by SEO'd in 
In the past few days, I have talked about how SEOmoz tools can help you get more done for less. BacklinkAnalysis is one of those tools. It makes spying on your competitors silly easy. All you have to do is enter their URL in the box and let the system search through their links and analyze them for you.
BackLinkAnalysis allows you to figure out who’s linking to your competitors. That way you can go to those link partners and ask them to link to you as well. If someone is doing article marketing, you can discover that as well. What I like about this tool is the fact that it shows you your competitor’s popular anchor texts as well. That way you can figure out what keywords your competitors deem to be important. Analyzing your competitor’s backlinks is a great way to figure out their link building strategy and duplicate it. It saves you time and lets you focus on more important things.
Is not the same as using linkto: in google?
Yes. But a glorified version of it if you will. It does save time as you it puts things in a way that is easy to analyze.