Posted by SEO'd in 
There are many things webmasters need to worry about in order to generate the most leads for their website and take their business to the next level. Optimizing your website for search engines is a big part but not everything. A holistic approach to search engine optimization makes it easier to not only get more traffic to your website but convert more leads as well. As a webmaster who’s been in this business for years, I can tell you that playing with link-baits and optimizing your title tags is only a small part of the equation. You can spend days finding the right keywords for your site, but if your site is not optimized for speed and conversion, you are going to have trouble getting anything out of your traffic. If you have no idea what you need to do beyond SEO to get more out of your online venture, you need to take a look at Website Optimization: Speed, Search Engine & Conversion Rate Secrets from O’reilly.
The book does cover PPC and SEO a bit but it mainly focuses on teaching you how to optimize your site’s performance and how to increase your conversion rates. What I like about this book is that it focuses on ways you can optimize your website’s code to increase its speed and provide a more convenient experience for your visitors. Here are a few chapters that you should read if you are using web technologies such as AJAX and CSS on your landing pages and beyond:
- CSS Optimization tactics
- AJAX performance optimization
- Server side Optimization tactics
- Client side Optimization tactics
You also learn how to optimize your pay per click campaigns to avoid wasting any money while generating the most leads. What’s more impressive about this book are the case studies that are included. I don’t know about you, but I learn more from case studies than just plain theory. With this book, you actually do get a couple of case studies to chew on. And since the book teaches you what metrics you need to pay attention to, you are going to learn how to deal with various situations after finishing this book up.
Ultimately, Website Optimization is a great book for anyone interested to delving into details of what it takes to get the most out of their traffic. This is not your average everyday book talking about meta tags and simple things like that. This book shows you how professionals get the job done. If you are over those books that tell you the same thing over and over again about how SEO, you are going to be pleasantly surprised how many new tricks you can pick up with this book. A must read book.
