Posted by SEO'd in 
Finally, a new book by the legendary Bruce Clay. For those of you not familiar with that name, Bruce is a legend in the SEO industry. His site (bruceclay.com) is one of the best resources that you can find on this topic on the Internet. I learned a lot of things I know today from his website. Search Engine Optimization 10 in 1 book is Bruce’s latest book and has it all as far as SEO is concerned. This is really 10 books all fit into 1. It has everything to take a newbie from a beginner to a pro fast. The book is designed to give you a solid foundation on what SEO is all about. You’ll learn how search engines work, the mentality you need to succeed in your SEO campaigns, and the tactics you need to implement to gain competitive advantage over your rivals in the SERPs.
The book teaches you how the search engines work. If you want to be successful in this field, you want know exactly how search engines work. What you don’t want to do is leave anything to the divine intervention. You’ll learn what’s important on each search engine and how you can modify your SEO strategy to succeed on these search engines. You also learn how to develop a keyword strategy that will give you a competitive edge over your rivals. Keyword research is more complicated that it sounds. Bruce teaches you how to choose the right keywords that will keep driving your site traffic. You’ll learn how to play chess with your keyword strategy while your rivals are stuck with checkers.
Designing a SEO friendly site is not as simple as it looks. You need a plan for it. You need to pay attention to how you set up your information structure. This book teaches you how to design a website that keeps visitors coming back for more. You also learn how to get links to your website and optimize your internal link structure to maximize your SEO rankings. And it does help that Bruce covers how you can go about optimizing your content management system for search engines as well.
My favorite part of this book is Book VIII. This is where you learn how to sell a SEO plan. If you can’t measure a campaigns success, you can’t possibly justify your SEO campaign in a corporate environment. This book teaches you how to track your campaign’s success for your business or your employer.
The last chapters are dedicated to teaching you local and global SEO. If you own an international business or want to go global, you are going to pick up a lot of nuggets here. If you own a business, you owe it to yourself and your business to try some of these tactics.
Overall, Search Engine Optimization All-in-One Desk Reference For Dummies is one killer book for anyone interested in the field of SEO. You are going to learn every aspect of search engine optimization in this book, and by the time you are done reading this 750+ page book, you are going to know more about SEO than the majority of folks in your industry. If you have money to buy only one SEO book, this one is a no brainer.
