Bill Hunt’s second edition of his popular book, Search Engine Marketing Inc., is out. I remember reading the first book like it was yesterday. Search Engine Marketing Inc. does not claim to be an advanced search engine optimization book, but it is not a crash course to SEO either. You are going to learn techniques and concepts that you can apply every day to drive more traffic to your small business site. Whether it’s social media optimization that you are after or you want to figure out what works the best these days, you can get it all in Search Engine Marketing, Inc.

I like Bill’s book as it’s less about “cute” subjects and more about the underlying concepts behind everything we do in the SEO world. It’s surprising when search engine optimization professionals can’t tell you why they are suggesting what they are suggesting. They would tell you that Google “likes” those techniques. But there is a logic behind most things Google does when it comes to organic search. Knowing the logic can help you formulate sophisticated action plans for your clients (if you a pro) or your own small business. I highly recommend Search Engine Marketing Inc. for folks who want to know enough about SEO to be dangerous.