Search engine optimization is now being used by more companies to take advantage of the so-called “free traffic” on search engines. So the obvious general terms are becoming super competitive. It’s not to say that you can’t get ranked for broad terms, but the conversion won’t be that great even if you manage to rank well for a broad term such as “laptop.” But what most people forget about is the long tail of search. Think about it. If you are optimizing for a specific model number you can get a whole lot of traffic... 

That’s what I wanted to believe when I started with search engine optimization. I knew that you could block bots with htaccess but I thought the more bots get the my page the better. But the truth is you should always protect your website against content scrapers. One way to access your website’s content is by using Wget command. There are thousands of people these days that want to take advantage of the hard work of yours and mine to make a quick buck. What they do is write robots that go across the net and pretend to be from legitimate sites... 

I have seen and read many SEO books in my short SEO career. The books by Peter Kent, Aaron Wall, and Bill Hunt. But until now, I had never read a book that was so focused on the practical side of things rather the theory side. There is no question in my mind that Aaron Wall’s SEObook is the most comprehensive SEO resource in the market. But Building Findable Web Sites is a unique SEObook that could be a perfect companion to SEObook. Building Findable Web Sites is not about teaching you how important web directories are or how you should distribute... 

Folks keep asking me about my favorite SEO tools that I use to get my job done. It’s true that I have a subscription to Wordtracker. Who doesn’t. But to tell you the truth, I use a dozen of free tools out there to complement what I get with WordTracker and SEO-Elite. One of my favorites is the toolset provided by MarketLeap. MarketLeap provides the following tools: Search Engine Saturation Tool Keyword Checker Tool Link Popularity Tool These are all great tools that provide a lot of value for free. For instance, by using the SES tool, you can... 

The book that I had been waiting for a quite a while has finally been released. I was afraid that the book would be delayed yet again but Amazon now has this book in stock and ready to go. Social Media Marketing: An Hour a Day is the newest social media optimization book that show you how to take advantage of social media in conjunction with SEO to drive traffic to your website. The author talks about the early days of social media and the challenges that the marketers faced then and now when it comes to promoting products and services on social media sites....