It’s Good To Be Google!

According to the latest report from IAB, the online ad revenue has grown by 25% since last year (by $4.2 bn). That is lower than the previous number, but still is very significant. Another significant fact here is online ad revenue is only about 10% of the total all U.S. ad spending, which means there are good days ahead of Google and their Adwords program. Adwords is a true cash cow for Google, and they have relatively dominant in that market. I am sure Microsoft + Yahoo will challenge them for those dollars but still the future looks good for ad servers such as Google.