Google Real Time Search Only The Beginning

We have all heard of how real time search is the future. It’s actually not that far out if you think about it. Google’s Real Time search is a good indication to where the industry is heading. By integrating services such as Twitter, you can now do your search on Google more effectively, and in real time. I have talked about in the past how portal developers need to focus on videos, images, forums, blogs, and other avenues to maximize their presence on sites such as Google. But with real time search, you’ll have yet another revenue to get the word out about your product and get traffic back from Google in return.

As long as you are on the latest tab, you are going to see real time results on Google. It may seem a bit strange at first, but if you have been on Twitter for a while, it should come naturally to you. You can obviously click on the tags and search based on those.

Google’s real time search may be exciting, but Google Goggles is what has set the industry abuzz. Google Goggles truly reminds of some of those SciFi movies of the past. It has a huge potential and indicates Google’s major effort to go beyond keywords and try to make sense of images and other types of content.

The future is still about content. I am sure that Google will find a way to bring all these services together. But as a publisher, your goal should be to focus on as many channels as possible to get the word out about your goods and services. People will have more ways to find your content, so the standard for better content will be much higher (when you add the social aspect of search). Are we really that surprised that after all these years content is still king?