Google Analytics has finally gotten the makeover we have all been waiting for. Google had announced a while back that Google Analytics was going to get one, but until today, I had not seen the change with my own eyes. Well. It’s here today. While the changes may not sound that significant to you, believe me they are.

The new look is more convenient to business executives. Before, you used to see your site information, and you could go on and click on tabs that you liked. But now, you can also see the % change from previous week, or month, or even year. You can set the change variable to be the # of visits, the time spent on your site or completed goals, even the bounce rate.

That’s not all. You can also star a site and track it separately. This is an absolutely simple but brilliant change to the executive dashboard. Think about it. If you are running a business, you may not have time to go through every single site and figure out how each is doing everyday. Google Analytics’ new interface allows you to see the problem areas faster than before. Now here is the bad news: you don’t have any excuse whatsoever for not using Google Analytics (unless you can afford those more expensive solutions).