Let’s say you pick up a book about search engine optimization and read it from cover to cover. You probably read about a lot techniques that don’t work, and those that do work are not easy to implement. One of these techniques that you are surely going to read about in any book is the concept of creating linkbaits to get incremental links to your website. While linkbaiting is very pleasing to the ear and we all want to read more about, implementing a successful linkbaiting campaign can be very difficult. The gurus tell you that you should focus... 

One thing that most webmasters complain about is lack of enough real estate on their web pages to include SEO content. If you work for a company that has a flash site, you know exactly what I mean. You have to either get rid of flash (which the CEO will probably won’t like) or find a way to add some text to your pages. One approach that I have seen being used by a few SEO professionals is stuffing the footer section with 2 or 3 paragraphs of text. The argument here is that less than 5% of people actually look there, so you are not leaving a bad impression... 

I am sure you have probably heard of Squidoo by now. It’s basically a Web 2.0 site that allows you to write mini-articles and start lenses (aka blogs) about your favorite topics. It also comes with a bunch of built-in plugins and is perfect for people who are not technical but are very good at writing and marketing. So what the heck is SEOquidoo? This is the approach that used to work brilliantly a while back when you could get real backlinks from Squidoo. You could also move to the top of search engines with the write set of titles and keywords. But... 

Longtailing is the process of targeting keyword phrases that are more than just a couple of words. While a lot of people can’t actually define what a long-tail keyword phrase is, a whole lot of marketers ignore going after them anyway, discounting them for getting very low traffic. What most marketers miss though is that by creating a 1000 pages that are optimized for long-tail keywords, you can potentially gain more traffic that you would from the most popular terms on the web. The reason is simple. Longtail keyword phrases are less competitive and... 

If you are a content publisher or you are an affiliate, you have probably had the painful experience of dealing with your sites getting added to Google’s supplementary index. In essence, the supplementary index is the more like the place between heaven and hell (if you consider main index the heaven). The supplementary index as Google described it was a secondary index that allowed users to search beyond the main index to find content. Unfortunately, the SI sites were not crawled as often as the sites on the main index. In reality, a site that was in...