Thoughts

If you a smart marketer, it probably isn’t. But many companies are cutting their work force these days, and I have been personally surprised that in-house SEOs have been let go. A few folks that I know have been let go due to the economy “not cooperating.” But is that really a logical approach in [...]

A lot of companies are used to hiring folks from outside (consultants) and paying them a fortune to get their search engine optimization done. But in-house SEO can be just as effective and show a company’s dedication to a long-term SEO strategy. But as someone who has worked as both in-house SEO and a SEO [...]

A few years ago I got my first break in the Internet industry. I was introduced to the whole field of search engine optimization, and I had a great mentor that thought me how to get started in this field fast. But even then there were folks who were delving deep into the black hat [...]

I have been preaching about how the current SEO as we know it will end soon. The way folks are searching is changing fast. Folks are hanging out in social networks, and we have more than text to deal with these days. SEO won’t be dead anytime soon though. It will change for the better. [...]

Now that’s the million dollar question. Let’s say you go to 1&1, and you decide to register your domain for $6-7. Should you pay for extra years upfront to get more love from Google? I first heard about this very issue a few years ago at a conference. A SEO professional was claiming that the [...]

Getting banned on Google is one of the most painful experiences that one may go through in life Not literally, but if you have taken time to really optimize a site and get links to it, falling off the face of Google can be painful. But there is a difference between Google banning your site [...]

It is a nice trend. I got to admit. I like it very much. A couple of years ago, in order to have the best SEO tools you’d have to spend a fortune every months. But Google Adwords toolset is a beast of a tool. MSN has some decent keyword research tools as well, and [...]

One of the biggest mistakes that newbie SEOentists make is assuming that quantity actually matters in your link building process. Well. I am not going to tell you that quantity doesn’t matter at all, but search engine optimization is played by slightly different rules. Most sites that are dominating popular niches on the search engines [...]

Being a hypocrite has become a talent in the SEO industry. A lot of folks go to all these conferences and learn all these cool new techniques, and they somehow become preachers for the cause. But how can you be a SEO guru, if you do not take time to optimize the title of your [...]

The Internet has truly revolutionized the publishing industry. It has somewhat leveled the playing field, and you see superstars emerge from nowhere who compete with the publishing giants. But as powerful as the Internet is, it can be used for good and bad. Some folks use all the tools available on the Web to create [...]