SES Toronto is probably one the most underappreciated SES conferences that we have. For some reason, people prefer San Fran or NY to Toronto, which is fair enough. But if you have time & money to go to SES Toronto, you should definitely check it out. Here are the main topics for this conference:

• As with many other SES conferences out there, there is going to be a lot of talk about Web 2.0 and the state of business in a Web 2.0 world. Web 2.0 is one of the hottest topics out there. So it is going to be mentioned whether you like it or not
• There will be some talk about the Canada market, so don’t get surprised if this is your first time at a conference in a foreign country. These things happen.
• PPC and local/universal search will be the main topic of discussion for SES Toronto. Come to think of it, they have been in all SES conferences for the past year or so. Now that is going to be exciting.

In any case, it is going to be a very exciting show. Don’t forget the Expo hall as that’s where you get to meet some of the best SEM companies around the world. Have fun in Canada!