Social Media Marketing: An Hour a Day
The book that I had been waiting for a quite a while has finally been released. I was afraid that the book would be delayed yet again but Amazon now has this book in stock and ready to go. Social Media Marketing: An Hour a Day is the newest social media optimization book that show you how to take advantage of social media in conjunction with SEO to drive traffic to your website.
The author talks about the early days of social media and the challenges that the marketers faced then and now when it comes to promoting products and services on social media sites. What I like about this book is not how it goes about defining what a social media is and delving deep into theory, but rather the effort that has been made to provide readers with means to create business case for using the social media to drive traffic. At the end of the day if you are working for a company that is not using social media to its advantage, you need to be able to make a case for using sites such as FaceBook, and … You can’t just say it’s “cool” or “everybody’s doing it.” Social Media Marketing An Hour a Day provides you with a template that you can use to build your own business case.
The book has just been released to Amazon and is a good complementary source to all traditional SEO Books on the market.
When you’re a regional company, you need to add another component to this mix: Location. How does your social media plan put a focus on your particular region of business?
That is a great point Jeff. I have met a whole lot of executives who think social media optimization is all about writing something on Twitter. Having a real strategy is the difference between those who succeed with their SMO efforts and those who fail.