January 2010

Search engine optimization has got quite a reputation among those who don’t know what the business is all about. Some consider SEO as a form of hacking. Others consider search engine professionals as snake oil salesmen. Of course, there are a few people that consider search engine optimization a bad thing for the whole web [...]

I have to admit. Search engine optimization is a bit of gaming when you think about it. Many SEOs want to admit that SEO is either an art or a science. But it’s a little bit of both. Nevertheless, the whole field is built upon the fact that SEO professionals can test and figure out [...]

Search engine optimization is not rocket science. It’s true that there are some aspects of SE algorithms that are not known to us, but if you have been in this business for a while, you have somewhat of an idea what works and what doesn’t. What does work all the time is targeting the right [...]

As a search engine optimizer, it’s always amusing to hear what others think of what I do for a living. There are very different perspectives on the whole field of SEO depending on who you ask. Search engine optimization is looked at this cool, super advanced tactic that can bring money to small businesses. To [...]