November 2008

I can’t tell you how surprised I get when I see 2008 SEO books talking about the effectiveness of “Paid Inclusion.” So hear me out for the next couple of minutes. Paid Inclusion is a scam. It’s the process of you paying a decent amount of money to Yahoo! or other engines to get listed [...]

That’s one of the interesting debates that is going on in the SEO world. On the surface, it really shouldn’t be much of a debate. If you have a thousand of keywords that you are planning to keep track of, do yourself a favor and get Web Position Pro. WebTrends’ WebPosition software has been around [...]

Bill Hunt’s second edition of his popular book, Search Engine Marketing Inc., is out. I remember reading the first book like it was yesterday. Search Engine Marketing Inc. does not claim to be an advanced search engine optimization book, but it is not a crash course to SEO either. You are going to learn techniques [...]

It seems things are finally falling into place for Microsoft to buy Yahoo!. First Google was forced to abandon their Yahoo! deal as they came under severe pressure from Microsoft and legal sources. Now, Jerry Yang has encouraged Microsoft to go for it. I am not sure if Microsoft will offer the same price they [...]

I have used many keyword tools during my not-so-short career as a SEO professional. I personally don’t believe in the top-bottom keyword research approach. In other words, if I am creating a site in the credit card niche, I don’t start from the word credit card and branch out until I find the best keywords [...]

Just wanted to remind everyone to get out and vote today (why can’t they do this on Friday?). I am not going to tell you who I am voting for but everybody MUST vote this year. We don’t want another election fiasco like 2000 or 2004.

What if you could find a way to make everyone’s life a bit more difficult by making Google think that you are trying a DOS attack on it? That’s exactly what I did, not intentionally, the other day, and it is safe to say that not many people were happy with me. As I mentioned [...]

That’s the claim many have made in the past, and it is interesting to look at. An orphan page is one that is not linked from any other page from your site. That pretty much makes it difficult for search engine robots to navigate through those pages. Search engine robots are not that smart to [...]