I don’t know about you but I have always been obsessed about finding THE keyword research tool that would make it possible to do proper keyword research without having to jump on to other kw tools. I know a lot of SEOs talk about how WordTracker and Keyword Discovery are amazing tools that one should live without, but there is no question that Google has put a lot of work into making their own keyword tool one of the best in the industry.
I don’t question the merits of tools such as WordTracker, Keyword Discovery, or even Wordze, but I firmly believe that the days of most people starting keyword research from scratch are truly over. It’s just not efficient enough to start your keyword process from scratch. If you are planning to enter a market that has 3 or more big players in it, you already have all you need to find your keyword list. These folks have put their time and effort to build up their site over the years, and one would be stupid to not use the efforts these guys have put in to create a comprehensive keyword list.
That’s where my favorite tool comes in. SpyFu has truly be a revelation for my business in the past few months. I admit that I never wanted to give SpyFu a chance. I thought it was a cool tool but overrated at best. But what I didn’t know was I was overestimating other tools and severely underestimating SpyFu’s capabilities.

The ability to look at a big player in your industry, and see all the keywords that they are ranking for effectively ends the need to start your keyword research from scratch. With tools such as SpyFu you can see what keywords you are ranking for, what keywords your competitors are ranking for, and where the gap is.
I am always about getting things done faster, and with SpyFu you can get things done faster than any tool available on the market. The tool is the not 100% perfect, which is why you should use Google Adwords tool to fill in the gaps. Who says keyword research has to be hard and time-consuming when you can outsource it to your competitors…









