Is getting distracted an art? I don’t know about you, but after a few years of dealing with all kinds of distractions I am pretty certain that there is such a thing as the art of distraction. It’s simple really. The latest buzz in the SEO world is about the new tool that SEOMoz is going to be releasing soon. It’s called Linkscape, and it’s a very powerful tool. Basically, what it allows you to do is to find out how your competitors go about the business of building links.
The Unparalleled link intelligence advantage that you can get with SEOmoz’s tool is great. There is no question about that. But to most of us, Linkscape is like killing a bee with an elephant gun. Now folks new to the art of SEO want to have the most cutting edge tools in the world. After all, if the tool is branded as “Unparalleled link advantage,” then it must do magic. I call it distraction.
Linkscape is a great tool, and I’ve heard a lot of good things about it. But at the same time, it can be a big distraction for folks. Everybody in the SEO world is talking about how Linkscape will revolutionize the way SEO’s done. That’s all great. But I rather get the job done with my free tools and let folks talk it out.
Here is the thing. We all love “cool” things. In other words, we all want to be distracted, one way or another. The challenge is to stay on the ball and keep your goals in front of you. You can have the best tools out there on the market. But I rather be a producer than a consumer. If you want to take your business to the next level, just pick a few tools that let you do the job and keep your time investment in new tools to a minimum. Again, Linkscape is going to be great, and the next tool after it will be even greater. But the cold hard facts about SEO still remain: relevant valuable content gets the job done!
P.S. I am the master of this art (getting distracted). Are you?






