September 2008

Article marketing is one of the most overrated but still underused tactic when it comes to search engine optimization. If you check sites such as Article Dashboard, and e-zine articles, there are many low quality articles in there that are posted for the simple reason of getting a link back. Not many people really do [...]

That’s got to be the lamest claim that I have heard during my career. There seems to be a whole lot of folks (underground marketers) who believe that advertising on Google as No. 1 actually pushes you down in search engine rankings. Now, I am all for fascinating conspiracy theories such as governments hiring UFOs [...]

That’s the most burning question that people who are new to search engine optimization often ask. “How can I get up to speed with SEO fast!” That’s really the nature of the game. People who don’t know anything about search engine optimization don’t want to waste their time reading multiple books and training packages to [...]

Search Engine Marketing, Inc. – Driving Search Traffic to Your Company’s Web Site, 2nd edition will finally be released in less than a week. Bill Hunt’s first book was a huge success and needless to say, it was one of the best search engine marketing books in the world. Now the new book will have [...]

Ladies and Gents. The Yahoo! deal saga enters a new chapter today as Yahoo! board agrees to restart talks with AOL about a deal of some sort. It is interesting that Yahoo! is opening itself up for another assault by Microsoft, and I am sure Mr. Icahn would do anything to get Yahoo! into Microsoft’s [...]

You may have noticed that Ask.com has unveiled their latest service, their search engine portal for kids. We did hear a while back about Ask.com’s new strategy on focusing on portals (e.g. women, kids, …), so this could be just the beginning of the new direction that Ask is taking to search. The portal is [...]

So I was sitting on my chair late at night thinking about how far we have come since essentially 2000 (that’s where my memory really ends…). We have a super-pimped Google algorithm which gives you decent results, we have Microsoft trying hard to catch up with Google. And we have Yahoo! which is stuck in [...]

Let’s say you pick up a book about search engine optimization and read it from cover to cover. You probably read about a lot techniques that don’t work, and those that do work are not easy to implement. One of these techniques that you are surely going to read about in any book is the [...]

We all want to rank high on Google, right? A lot of people believe that signing up for a service such as WordTracker is all they need to find their way to the top of search engines. While it’s true that having the right keywords can help you get to where you want to get, [...]

If you have been paying attention to the latest SEO agency rankings from major reports such as that from Jupiter Research, you are probably familiar with names such as iCrossing and iProspect. These companies have been consistently ranked high on the reports from Jupiter and Forrester. But are these guys overrated? It really depends how [...]