August 2008

If you own a blog, you are probably familiar with the concept of pinging. In essence, when you publish a piece of content, you want to let syndication services such as Technorati to come and pick up on your new content. This is all fine and dandy if you do it moderately (don’t do it [...]

I  often hear people complaining about how doing search engine optimization is like flying blind. That’s simply not true. If you know you SEO basics (keyword research, tagging, link building, and …), you are not flying blind. Sometimes SEO efforts take time to show up in your results, and often you are outdone by an [...]

Uncertainty is the nature of search engine optimization. Google provides us all with a guideline on how to keep our pages optimized for its bots, but it doesn’t tell us which factor is more important, or what truly determines the ranking for a site (for a specific term). So, it’s only natural for SEOs to [...]

When I posted a story about the new search engine, Cuil, a while back, I never thought that Cuil had the potential to surpass major search engines in the short run, as far as driving traffic to my site. After testing Cuil for a while now, I am personally stunned that it is driving more [...]

You may have heard stories about how Digg can help you move up the search engine rankings and double or triple your SEO conversions. But is that really true? The simple answer is yes and no. Digg, Wikipedia, and all other Web 2.0 social networks have pretty much implemented the no-follow tag on their links. [...]

The most scary thing about openning up a private Web 2.0 service such as Yahoo! Buzz? Simple! Aggressive marketers. We have seen it with MySpace, LinkedIn, and FaceBook. Now you can add Yahoo! Buzz to the list of online venues that will be targeted to generate millions of free visitors (or that’s what marketers will [...]

Any organization that you go to, you’ll find about 99% of its employees don’t know anything about SEO. I have talked to marketing managers, directors, and senior vice presidents who have no clue about how search engine optimization is done. But the funny thing that I have notices is that after 10 minutes of discussion [...]

It’s amazing how on-page optimization techniques get no love from SEO experts and marketing gurus. Of course, it all comes down to who you call and expert and guru really. It’s true that on-page tactics have been abused and abused more by search engine gamers in the past but there are still a few techniques [...]

Yahoo! Directory is one of the most expensive directories that are out there. Directories or fossilized search engines used to be a great way to give credibility to a site and get ranked higher on Google and other engines. But over the years most directories have either lost their glamor or become less of a [...]

A lot of people come to believe that you can compete with any site on the Internet for that top stop on Google no matter when you have started your website as long as you pay a good SEO professional to get the job done. The truth of the matter is even the best SEOs [...]