Who are the real heroes in our hyper competitive industry? Are they those who you see at Search Engine Strategies giving lectures about the latest development in our industry? There are a lot of these people who I have the most respect for. Most of these lecturers have paid their dues and have been good at one time. But today, most of these guys barely do any SEO work. Their focus is more on “big picture” ideas. The dirty work is done by SEO professionals who have been in the industry for 2-5 years. I don’t have any problem with people getting...