February 2008

If you thought the whole Yahoo! – Microsoft saga was over, guess again. Yahoo! shareholders are now suing Yahoo! for neglecting to take into account the company’s main responsibility, looking out for the shareholders. It seems Microsoft will have Yahoo! all to itself pretty soon.

This is one of the most basic questions that SEO professionals face on a day-to-day basis. For some reason, executives and non-technical managers believe that manually submitting sites is one of the criteria that enables you to get ranked higher on search engines. That is not true, however. You are not going to get brownie [...]

According to the latest report from IAB, the online ad revenue has grown by 25% since last year (by $4.2 bn). That is lower than the previous number, but still is very significant. Another significant fact here is online ad revenue is only about 10% of the total all U.S. ad spending, which means there [...]

This is the question of questions. If you pick up any SEO book, let’s say search engine optimization for dummies, you’ll find out that almost every SEO author gives a huge importance to the text content on your page. So it’s true that you will have trouble getting ranked if your site is only in [...]

Finally, there is a book out there that discusses how one can effectively manage online reputation manages for all kinds of businesses on the net. ORM is certainly a hot word right now as many are claiming to be experts in online reputation management without really having a proof for that claim, but with Radically [...]

Can Jerry Yang really save Yahoo! from demise? Well, if he thought he could do it just because he was one of the founders, then he is mistaken. Pension funds are now aiming to sue Yahoo! for neglecting its responsibility to its stakeholders to maximize their investment value. I personally prefer Yahoo! to join Google [...]

Believe it or not, Domainers are now becoming like real estate moguls as they are practically registering every name under the sun. Everyone dreams of selling a cool domain name such as iPhone.com or CreditCards.com for millions. Not to forget that many registrars are using the shady practice of domain-hogging in order to get your [...]

In an effort to give Yahoo! employees some encouragement to stay with the company throughout these tough times, Yang has just introduced a severance package that will give at least 4 months of salary to employees who are fired by Microsoft. But Yang wouldn’t be satisfied with 4 months as he and his buddies will [...]

I always get surprised when I hear companies joke about their lack of analytics resources. In today’s world, if you want to get ahead, you need to be ready to “outanalyze” your rivals. I know companies track things such as conversions, clickthroughs, CTR, and so on. But there are tons of other things to analyze [...]

Basically to put it clearly on the table, Yahoo! is asking its stockholders to hold on to their pants as long as possible. Yahoo! is under severe pressure from Microsoft and investors to turn its fortunes around. The fact that a partnership with News Corps is on the cards shows how desperate poor Jerry has [...]