November 2007

SEOs wear many hats. They could wear Black hats, which means they will use underhanded tactics such as cloaking or doorway pages to trick search engine agents and achieve high rankings in a short period of time. White Hat SEOs are the good old ethical search engine optimization experts who focus on ethical tactics such [...]

A recent survey by Shop.org indicates that online marketers have email marketing, search engine optimization, and web usability at the top of their agenda for the coming year. But which one is more important? E-mail is obviously the push strategy used by online marketers to push information out to their audience. Search engine optimization allows [...]

I have heard many consultants claiming that while SEO is based on science and algorithms, best professional SEOs are more artists than scientists. But is that really true? After all, a consultant will tell you everything you need to hear to give him/her the business or to continue getting those paychecks from you. So let’s [...]

One of the major factors that Google and other search engines consider before ranking a site is its age. Website age is obviously different from Domain age. In essence, Google will give you preference if your site was first indexed much earlier than some of your competitors. But is Site age really a good indicator [...]

Keyword Effectiveness Indicator (KEI) is touted by many professional SEOs as a method to identify the right keywords to get ranked for a page. KEI is essentially based on the number of searches that are done for a term and the number of pages that are indexed for that search term. The higher your KEI, [...]

If you are new to SEO, you need to be careful what some consultants claim about the effects of Adsense/Adwords for your search engine rankings. Adsense which allows many publishers to monetize their websites is not going to help you at all with your search engine natural rankings. The same applies to Adwords. No matter [...]

If you have had any previous experience with a SEO agency/consultant, you have probably heard of the concept of keyword mapping. Keyword mapping is the process of matching up the pages that you have with the keywords you want to go for. In essence, before you start doing any serious SEO, you need to know: [...]

Many webmasters ignore the importance of page footers when optimizing their websites for search engines. When people see a useless piece of space in the footer, SEO’s see opportunity to optimize more for search engines. But some SEO’s actually push their luck by utilizing tactics that can get you de-ranked or banned by major search [...]

In many organizations, there are a few misconceptions about SEO and how it can affect an organization’s overall e-marketing strategies. Many organizations try to sell SEO as a marketing means to generate free sales and bring down the companies overall e-CPA. while that may be true in some cases, the way top executives go about [...]

One of the arguments amongst Search Engine professionals is about the importance of revisit tags to your site. Many novice SEOs get familiar with tags such as keyword and description and then graduate to revisit tag without knowing what it actually does for your website. Here is how you add a revisit tag to your [...]