October 2007

Search Engine Specialization is another one of those terms that is used often by SEO/SEM agencies. SES is the process of optimizing various pages for different search engines. Let’s see an example here. Imagine you are American express, and based on a research that you have done you see much higher conversions rates on Yahoo [...]

So we all have heard of SEM, SEA, and SEO. Most of us anyway. But what the heck is SMO? SMO is social media optimization, and it is a pretty recent phenomenon. As Web 2.0 companies started to pop out of nowhere every second, a few smart SEOs decided to invent a new “big bucks” [...]

Many non-technical folks are too nervous to try things that might be slightly technical. Search Engine Optimization is one of those things. It is not too hard to imagine that a person with no or little technical knowledge might think of SEO for rocket science. Basic SEO can be done by anyone, and I mean [...]

When designing a Web Page, many users forget how important the title is to search engines. When I was reading the SEOBook a couple of months ago, it was interesting that a large number of websites on the web are named “untitled.” Aaron was even saying that some of these terms are becoming competitive. The [...]

I can’t stress enough how important it is to make top quality sites if you are thinking about getting ranked on Google or Yahoo!. Obviously, having a site full of high quality content will bring more readers and users in, and they will link to your stories or content, which will help you get ranked [...]

There has been a number of debates about the effects of submitting URLs to Google and Yahoo engines manually or by using a software package. The fact of the matter is, there is no evidence that such act would increase the ranking of websites. Google and Yahoo put emphasis on site quality and keyword optimization. [...]

Many of us who don’t know what SEO is all about have this question. We know what SEO is in general, but how do we get started? The best way to get started is obviously by observation. What I mean by that is one should first look at different search engines out there. There are [...]

A lot of people nowadays talk about how they use SEO techniques to bring more users to their websites. But what is SEO anyway? SEO, which stands for search engine optimization, is a set of techniques that allows a website to be ranked higher by a search engine. Think about it. Most of us have [...]

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